Electrolux EW 1230 I User Manual

Electrolux Brochure Guideline 2008

electrolux mood images10The purpose of mood images is to show theproduct in use in a home setting. The imagesshould focus on one or more hero products

electrolux life images11What makes a good Electrolux life image?Life is not perfect. But that’s what makes itso interesting. The same can be said abou

electrolux design images 12Design is one of today’s most effective com-petitive weapons. To make our brochuresmore compelling and better able to reach

electrolux logotype13The logotype, symbol and selling line usethe color PMS 294 (C:100 M:56 Y:0 K:18) orblack. If reversed, they are to be shown inwhi

electrolux endorsement text14For brands including the Electrolux brand,all double-branding and brands whereElectrolux is part of the identity. The Tho

electrolux typography15For headlines, Helvetica Neue 45 Light andHelvetica Neue 75 Bold work equally well.The choice of which to use depends on thecon

electrolux typography16Use Electrolux Helvetica Neue 45 Light forbody copy (longer text). Helvetica Neue 75Bold should be used for headlines andhighli

electrolux copywriting tonality17Headlines should involve an interplay withthe images they accompany. Each com-ponent – literal and visual – should wo

18electrolux category background colorsTo differentiate the categories and get a moreflexible way of presenting the products, apage background color h

19electrolux category background colors in useThe appliances are presented with a softshadow to give each product more depth.Each category has its own

Building a consistent brandIn recent years, Electrolux has been faced withthe challenge of unifying a range of differentbrands – each with its own sty

electrolux content bars20Each category has its own color on the con-tent bar in the upper corner, which will makeit easier to navigate within the broc

electrolux white frames21The white frame is an important part of theElectrolux graphic expression. Use a 4 mmouter frame for the whole page. Framesmus

Electrolux HemProdukter AB 105 45 Stockholm, Sweden Tel: +46 (0)8–738 60 00www.electrolux.seCustomer services Tel: +46 (0)771–11 44 77E-mail: konsumen

electrolux content page23Depending on how many categories areincluded in the brochure, different contentpages can be used. It can be a double-pagespre

electrolux corporate information page24In the beginning of a brochure there shouldbe Corporate information describing theThinking of you concept and t

It’s not a coincidence that the fridge plays an important part in numerous TV-shows and movies. How many times haven’t we seen the hero come home and

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electrolux table of contents3These guidelines are designed to make life easier for anyone creating product brochures for Electrolux. They contain allt

electrolux product page layout components30Lorem ipsum dolorsit. Rit aut wisila. Tat wis eugait dolorem ad tio duip esequam ing etue con ulla ti magni

electrolux symbol explanation page31The symbols shown on product pages andmaybe on other pages too, are best explai-ned on a separate page after each

LaundryModell EW 1230 F EW 1030 F EW 1000 S EWC 1350Front Front Front FrontBild och text sidan 8–9 10 11 11Bredd mm 600 600 600 600Höjd mm 850 850 850

electrolux layout of technical data 33Alternative layouts of technical data. Laundry6004001285890700-1000850600-800600Djup med öppen luckaDjup (inkl k

electrolux service page34Always communicate service information tothe costumers in a product brochure. It canbe a spread, a full page or part of a pag

electrolux paper recommendations 35A few words on paper recommondations.G-PrintFor print brochures, folders and similar productions, we recommend G-pr

electrolux new brochure style4Electrolux is a dynamic, modern companyand everything we do reflects this, includingour printed material. In order to be

electrolux grid system5We use the grid system to simplify the production of printed material. This is aneasy and rational approach that helps ensure c

electrolux grid system6Two sizes can be used for print brochures.We recommend American letter (210x280mm), but European A4 (210x 297mm) canalso be use

Electrolux HemProdukter AB 105 45 Stockholm, Sweden Tel: +46 (0)8–738 60 00www.electrolux.seCustomer services Tel: +46 (0)771–1144 77E-mail: konsument

electrolux identifier shape in use8The identifier shape should always appearon brochure covers. Inside the brochure theidentifier shape only appears w

electrolux product images 9While full product images are more informa-tive and direct, great care must be taken to use the best angles and lighting to